The simple answer is, poor instructional design. Let’s take a look at some of these learning experiences the way they’re usually designed, and to see why they will always fail you.
Keynotes are high in emotion but lack a physical experience. We have all had the feeling of being completely jazzed after attending a keynote, thinking, “I am going to change the world!” Unfortunately most of us revert back to our pre-keynote behavior within 15 minutes of departing.
In most in-person seminars, you experience the process, like creating the excel document, or practicing that sales technique. However, they are extremely low in emotional intensity. Without an emotional connection, when you want to recall the physical action that you took, your mind has struggles with the ability to re-discover that skill.
And then there are those poorly designed online learning experiences, like voice over PowerPoint. This format lacks both emotion and experience, and usually you will walk away with nothing of value to bring to your work performance. Corporate training and certification programs have moved in this direction for compliance and cost-effective reasons, only to see participants leave with zero behavior change.